Ben established this site to be a free resource in 2015. Since then it has gained over half a million visits. It explores the many avenues of fitness and uses supporting scientific evidence for any reviews or analysis of products. Ben himself has been interested in fitness from an early age. He started playing rugby at the age of 6 for his town, county and school where he gained his full colors while also being in the Army Cadets. After graduating from university in 2005 with a BA(Hons) Ben moved to London and nurtured his love for weightlifting to support his rugby, he also became heavily involved with cycling. Ben also started skiing and recently joined the Army Reserve to further develop his capabilities.