What’s Next For Rich Piana? A Heart Attack?
Even his absence of any competition for over a decade, Rich Piana is a social media spectacle. More people who are vaguely interested in weightlifting will know of Rich Piana and his 5% crew than Kai Green, the guys who featured in Pumping Iron such as Mike Katz et al and even possibly the great Ronnie Coleman. Rich has embraced what every guy wants and given it to them in bucket loads: SIZE.
Bar the very few, every guy wants to be alpha and size matters. Get big, get chicks and guys don’t fuck with you. They don’t want to fuck with you even if you have as much agility as a lump of deep fried turkey and don’t have the cardiovascular ability to walk up two flights of stairs. To many bro’s, they don’t enter a gym wanting to be the next aesthetic God, they want mass and that intimidating look in order to be the most alpha on the gym floor, work, playing field or bar. And, this is where, with the accessibility of social media, Rich Piana’s popularity stems.
To look at Rich it is clear he is a behemoth, usually weighting in at 275lbs/125kg/19.6st and now ballooned to a “…miserable…” 314lbs/142kg/22st in less than 3 months just to prove to people that it is possible. He has a low body fat percentage but he doesn’t look nicely cut at all – his abs although clearly visible to see are thick and not what would be considered aesthetic and almost look enhanced by surgery, to add his head now resembling something like that of Eddie Hall’s. None the less, the masses have followed, tweeted, trolled and embarked on a journey of ‘Bigger by the day’, for more size and most likely following his program of (open) anabolic steroid use and 9 meals a day to achieve this.
Featuring in his obligatory snap back ‘Kill It’ cap, brightly colored water and ‘One Day You May’ vests, along with strategically designed and located ink; this mass monster has broken all of the rules, including the almost gentlemanly agreement of not discussing drug usage. Rich is big, abrasive and definitely not subtle. His legion of followers aspire to be him with his luxury home, cars and fuck it attitude.
But what is left for Rich? He’s got the empire and success from, ironically, not achieving any significant bodybuilding success at all, once a handsome and healthy looking guy (no homo) he is now looking slightly deteriorated and decidedly unwell – the side effects of what can be a body consumed with both drugs and surgery is not looking too aspirational and surely his popularity will dwindle along with his cardiovascular system? This whole new wave of an interest in ‘health and fitness’ has landed on our shores but has it reached the pinnacle point at the top of the beach and slowly starting to retreat back in to the ocean? There is little health nor fitness involved in consuming 10,000 calories a day as well as a steroid intake enough to supersize a bull when your only cardio is walking from the gym floor to your Bentley…or Chrysler Neon (I only say this because I used to have one – underrated in my opinion). Fashion and trends are fickle, and social media can only stoke opinions more so than ever before.
Rich has surpassed his 30lbs of muscle in 3 months, has his line of products, army of believers, trophy wife and his hair (up for debate) but will he start to lose his fans for his life?